Few people would place data management on par with the Paris to Dakar rally when it comes to thrills and adventure. But, to retired data-scientist turned rally driver, Roland Rijpma the mountains of data created by the explosive growth of the social media were becoming just as exciting as the arid dunes of north Africa.
It was a research thesis by university student Thomas Slabbers that tipped the balance in the favor of data, and set the stage for Roland’s “un-retirement”.
The paper: You are who you follow — A deeper analysis of how people act on Twitter crystalized Roland’s thoughts on the unprecedented opportunity presented by the rapidly growing amounts of publicly available data generated by the social media.
In July 2013, Roland, Thomas, and data engineer Peter Versteegen joined forces to found Socialdatabase. Beginning with publicly accessible Twitter data, it was not long before their data-complexity approach to analytics proved to be uniquely successful at generating fact-backed insights, and defining behaviorally predictive audiences.
Soon Socialdatabase’s servers were running 24/7, devouring, re-categorizing, and analyzing massive amounts of data. By 2015 this unprecedented appetite for data had not gone unnoticed by Twitter who asked for an explanation.
At a meeting in Twitter’s San Francisco HQ Thomas explained how Socialdatabase had downloaded, completely restructured, and analyzed the Twitter database. Twitter was surprised by the size, and effectiveness of this data restructuring. They immediately recognized that Socialdatabase had such a clear understanding of the Twitter database. Twitter was more than impressed. Rather than objecting to this as an overstep, the result of the meeting was an invitation to become a Twitter ads API partner. This opened doors to even more of Twitter's database, and with that, even deeper understanding.
Since 2013 Socialdatabase has grown from a single server, to a database of over 23 trillion structured data points. Today we are a Twitter Official Partner. With offices in Amsterdam, New York and Dubai, we deliver tailored audiences and insights to clients including Twitter, Google, Nike, Heineken, Philips, Nutricia, Samsung, and Slack.
Thomas Slabbers continues to run daily operations from Amsterdam, while Roland Rijpma focuses on improving, and enlarging our database, and keeping his entrepreneurial eyes open for the next exciting opportunity.
"Distinctiveness, distinctiveness, distinctiveness."
"Let's see if we can use big data to make the world a little bit better."
"Impact = Content x Data. We will take care of the data ;)"
"In today's omnipresence of social media, content rapidly becomes obsolete. We are thrilled that we can use our data skills to enhance relevancy for users on disparate platforms."
"Creating the right audience for the customer in a continuing changing world."
“You don’t learn to walk by following rules, you learn to walk by falling all over.”
"Working at Socialdatabase I use the power of Social Media and relevant targeting to help the client achieve their goals."
"Making data human again."
"Strategizing and optimizing campaign launches with Superaudiences to ensure global brands are successful on Twitter makes my work really exciting."
"I like to make stuff."
"Product Owner/manager of the dashboard, who also contributes by coding."
“If something is important enough, even if the odds are stacked against you, you should still do it.” – Elon Musk
"Allow yourself to be a beginner and never stop learning."
"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." - Bill Gates
"As allrounder you can ask me anything. I am happy to serve you and to improve our office services, projects and finance processes to continue our high service level every day."
"Really like to analyse the data and see and find out what we can do with it."
"I enjoy building relationships with our clients and helping them find the best audiences to achieve their goals."
"Losing is not an option, you either win or learn."
"DO NOT READ THE NEXT SENTENCE. You little rebel. I like you."
“I help souls find souls.”
"The world is a network, and that makes it (and my work) fascinating."
"Working with data and making amazing stuff with a group of people who love the same things."
"I might be helping clients deliver effective and efficient advertising on social media but doesn't mean I don't fall for it as well."
"You never stop learning in life. Being here at Socialdatabase, I am excited to learn and grow, and to take the company to a whole new level."
“Being human in the digital world is about building a digital world for humans.”
"Plan Do Check Act", Curious, Cynical and Holistic while keeping the Complexity as simple as possible."
"It never gets easier, you just get better."
"Tell me; what's the motto with you?"
"Your content + our audiences = a perfect campaign We are changing the way you run your Twitter campaigns and making it more significant."
"Visualising an idea in an authentic way brings it to life! That's what I do."
"Think, test, learn, improve, repeat. And have fun in the process."
"I love it when a plan comes together!"
"My goal is to simplify complexity." - Jack Dorsey
"The bamboo that bends is stronger than the oak that resists."
"Inspiration exists, but it has to find you working."
"Stay hungry, stay foolish!"
"I would like to help you realize your dream within Socialdatabase."
“As long as they are well-intentioned, mistakes are not a matter for shame, but for learning.”
"Socialdatabase is an extremely diverse group. This allows for a wide range of different perspectives with innovation and creativity never lacking."
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."
"There's no such thing as a free ride"
"Magic happens only to those who believe in it."
"Sports do not build a character, they reveal it."
The key to success is failure.
"I work on Deep Learning methods to find patterns in very large networks."
"I have never been much of a salesman I prefer to let the work speak for itself."
"It's the possibility of having a dream come true that makes life interesting."
"Set a goal to achieve something that is so big, so exhilarating that it excites you and scares you at the same time."