Team
Jair Klaver
Native Dutch client partner with extensive experience working with X and major agencies. Successfully managed multi-million dollar portfolios for X targeting products, bringing deep market knowledge and proven results to Benelux expansion.
Executive Team
The executive team will be engaged across Benelux, with primary responsibility for the Dutch market assigned to Duco Janssen, who will drive initiatives and join key meetings.
X Data & Campaign Performance Team
Provide audience insights, benchmarks, campaign optimizations, and sales enablement tools and data.
Team Scaling
An additional FTE is added at 750K, 1.5M, 2,5M, 3,5M and 5M annual ad spend.
Team Compensation
60% base / 40% variable paid quarterly, with variable tied to (a) retention and (b) growth; payouts are on collected billings.
With Enterprise API Access, we've restructured and enriched X data into what we call the Knowledge Graph. This foundation gives us a deeper understanding of users and communities, enabling us to build innovative products on top of it, from unprecedented targeting tools for advertisers like Amazon, Google, and Netflix, to custom solutions like YouTube's NFL Game Recommender.
For Reddit, we developed a Subreddit Intelligence Platform that maps audience interests and demographics across any subreddit. This allows us to go beyond surface level targeting and identify the most accurate, complete set of subreddits and keywords for advertisers. By matching campaigns with the right communities, we help brands improve ad relevance, maximize engagement, and significantly boost ROI on Reddit Ads.
