Kärcher Netherlands a client of +10 years, a provider of both consumer and professional cleaning products, faced the challenge of reaching BDMs interested in purchasing a diverse range of professional cleaning equipment. This spanned from smaller items like floor cleaners to large automated machines suitable for expansive spaces like halls, warehouses, and malls.
Recognizing the complexity of targeting BDMs in the B2B sector, a strategic approach was adopted. The initial focus was on building awareness through multi-platform campaigns on Meta, LinkedIn, and X by activating paid campaigns as well as organic content to elevate brand perception in the industry.
We created specific audiences of BDMs within a particular industry, for example, BDMs in the public and government sectors.
The creatives used were tailored to the target audience. A mix of images and small videos has been used
Through a combination of patience and resilience, a robust and secure presence for Kärcher in the B2B market was established. This accomplishment has now enabled a shift towards primarily utilizing traffic and conversion campaigns. The refined and specific targeting of audiences has significantly enhanced the efficiency of campaign outcomes.
More leads were generated and total awareness increased.
Ontdek zelf de indrukwekkende mogelijkheden van onze nieuwe robot-schrobzuigmachine en vraag onze productspecialisten om een vrijblijvend advies voor jouw bedrijf en wensen.
