Publish and schedule
Text, images, GIFs, video and vertical video, scheduled to your X account from the shared calendar.
The most relevant
targeting on X.
Post and schedule to your X account, run promoted posts through X Ads, and target people by the accounts they follow instead of the interests X guesses for them. Built on years of working with public X data.
Up to 3xhigher engagement for Heineken during F1 season
90%+fewer negative replies with exclusion audiences
52%lift in purchase intent for ASICS
What you can do
Everything on X, with targeting X cannot do on its own
Organic, paid and audiences in one place, with targeting built on what people follow and talk about.
Promote with X Ads
Promoted-only posts, carousels, website cards and app cards, created in your own X Ads account.
Pro Targeting
Custom audiences for B2B and B2C, built on the accounts and conversations your buyers engage with.
Exclusion audiences
Keep your ads away from people who consistently reply negatively, before they see them.
X Pro Targeting
Target by who people follow
What someone follows on X says more about them than any interest category. Pro Targeting builds custom audiences from public X data: the accounts, topics and conversations your buyers actually engage with. Follower look-alikes, keywords and conversation topics refine it further.
- Custom audiences built on public X data
- Follower look-alikes, conversation topics and keywords
- Retarget people who saw or engaged with your posts
Accounts your buyers follow @trail_weekly @marathon_daily @splits_club @runfuel_lab
Pro Targeting audienceCommitted runners
412K accountsLook-alikes on
Ready for X Ads 01
Exclusion audiences
Every brand campaign on X attracts a few people who reply negatively to everything. Exclude them up front and the conversation under your ads stays on topic.
- Over 90% fewer negative replies
- Excludes accounts with a history of extreme or hostile replies
- Works alongside any other audience
02
X Ads inside your workflow
Connect X Ads next to your organic account and promoted posts go out from the same composer. Campaigns, audiences and budgets are created natively in your X Ads account.
- Promoted-only posts that stay off your timeline
- Carousels, website cards and app cards
- Conversion campaigns on the X Pixel and Conversion API
03
Chrome extension for X Ads Manager
Prefer to work inside X Ads Manager? Install the extension and our targeting packages appear right there, ready to attach to any campaign.
Get the extension04
Custom API experiences
For bigger launches we build real-time ad experiences on top of X data, matching each fan to the sport, show or artist they care about. We did this with X and YouTube for NFL Sunday Ticket.
Read the NFL case studyResults
X campaigns that worked
Real campaigns on audiences built with X Pro Targeting. Full write-ups, numbers included.
Up to 3xhigher engagement rates
Heineken F1 campaign
Heineken accelerated engagement through the Formula 1 season with audiences built on real motorsport fans.
Read the case
52%increase in purchase intention
ASICS runners campaign
A tailored runners audience lifted purchase intent well beyond native interest targeting.
Read the case
50%increase in link click rate
HP OMEN gaming launch
HP reached hardcore gamers rather than people who once liked a gaming page.
Read the caseHow it works
Connected in a minute
Two quick sign-ins: one for your account, one for your ads.
- 01
Connect X
Sign in with your X account to publish, schedule and see how your posts perform.
- 02
Connect X Ads
Add your X Ads account for promoted-only posts, campaigns and custom audiences.
- 03
Build and launch
Build a Pro Targeting audience, attach it to a campaign, and launch it next to your other channels.
FAQ
Questions, answered
X separates your account from your ads. The X connection handles posting and analytics; the X Ads connection handles promoted posts, campaigns and custom audiences. You can use one without the other.
Public X data only: who people follow, and the public conversations and topics they engage with. No private data, no tracking pixels on third-party sites.
Text, image, GIF, video and vertical video posts, organic or promoted. Carousels, website cards and app cards are available as promoted posts.
The extension brings our targeting packages into X Ads Manager, so you can attach them to campaigns you build there. Talk to us to get access to the packages.
That is coming with Listening. Your latest mentions on X will land in the same inbox as your other channels.
Integrations
Works with the rest of your stack
One audience, one calendar and one report across every channel you run.
Meta
Facebook & Instagram: publish, launch campaigns, and optimize.
How it worksCompany page posts, sponsored content and Lead Gen Forms.
How it worksReddit Ads with unique subreddit-level targeting.
How it worksTikTok
TikTok Ads with native vertical video made by AI.
How it worksPins to your boards, and promoted Pins in search.
How it worksChatGPT
Ads inside ChatGPT conversations.
How it worksSearch ads, YouTube targeting and Analytics next to your ad data.
How it worksAI models
GPT, Gemini, Higgsfield, Seedance, Grok, Claude and Mistral, each on the job it does best.
See how we use themMarketing on Autopilot
One AI platform to create, launch, and optimize all your ads across every major channel.