One unified inbox
Mentions, comments, replies and DMs from every account in one stream. Filter by channel, sentiment or urgency.
Every mention and reply,
in one inbox.
Track every mention, comment, reply and message across all your connected accounts. See what people are actually saying about you, catch a spike before it becomes a problem, and answer in your brand's voice.
1inbox for every connected account
Real-timemention and comment sync
24/7keyword and sentiment alerts
What you see
Nothing about your brand slips past you
Listening pulls everything people say to you and about you into one place, across your own accounts and the wider public conversation.
Brand and keyword monitoring
Track your brand, products, people and competitors across the public conversation, not just your own posts.
Sentiment and share of voice
See how sentiment moves, which topics drive it, and how much of your category's conversation belongs to you.
Alerts before it escalates
Get notified the moment volume or negative sentiment spikes, so you respond in minutes instead of tomorrow.
01
One stream for every channel
Stop opening seven apps to find out whether anyone replied. Everything addressed to your brand arrives in one queue, in order, with the full thread and the history of that person attached.
- Mentions, comments, replies and DMs together
- Full conversation thread and past interactions
- Filter by channel, sentiment, or unanswered
02
Search the whole conversation, not just your feed
Most of what is said about you never tags you. Search across Instagram, LinkedIn, TikTok, X, Facebook, Reddit and YouTube to find the posts, threads and communities that mention you without a handle.
- Untagged mentions and misspellings included
- Communities and subreddits, not just profiles
- Competitor and category monitoring in the same view
03
Reply in your brand's voice
Ada drafts a response using the same brand context she uses to write your posts, then hands it to you to approve. Fast enough for a busy queue, controlled enough for a regulated one.
- Suggested replies in your tone of voice
- Saved answers for the questions that repeat
- Approval step before anything is sent
04
Feed what you hear back into what you make
Listening is only half the value. The questions, objections and language your audience uses become context for your next posts, your next audiences and your next campaigns, automatically.
- Recurring questions surfaced as content ideas
- Real audience language reused in copy
- Insights shared with publishing and advertising
Always on
Tell Ada what to watch. She does the rest.
Your brand, your products, your executives, your competitors, a campaign hashtag, a phrase you never want to see next to your name. Ada monitors all of it around the clock and only interrupts you when something genuinely changes.
- Brand names, handles and common misspellings
- Product names, SKUs and campaign hashtags
- Executives and spokespeople
- Competitors and category terms
- Phrases that signal a complaint or a crisis
- Language and region, so you can route it correctly
How it works
Set it up once, hear everything after that
Listening is not a project. Connect your accounts, name what matters, and the inbox fills itself from that moment on.
- 01
Connect your accounts
Authorise each channel once. Your existing conversations, comments and message history come with you, so the inbox is useful on day one.
- 02
Name what matters
Add your brand terms, products, people and competitors. Ada handles the variations, the misspellings and the untagged mentions from there.
- 03
Respond and report
Work the queue with AI-drafted replies, and let the trends roll up into sentiment and share-of-voice reporting you can hand to the rest of the business.
Listening across
FAQ
Questions, answered
Listening is still in development, so it is not switched on in accounts yet. Everything described on this page is what we are building rather than what you can log in and use today. Publishing, Targeting and Advertising are all live now. If listening is the reason you are here, get in touch and we will put you on the early-access list and tell you where it stands.
Your own connected accounts on Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Reddit for mentions, comments, replies and direct messages. On top of that, keyword monitoring covers the wider public conversation on those platforms, so you also catch the posts that talk about you without tagging you.
Yes, and this is usually where most of the volume is. Keyword monitoring looks for your brand names, products, hashtags and common misspellings across public posts, threads and communities, whether or not anyone used your handle.
Ada drafts replies in your tone of voice, but sending stays a human decision by default. You can approve individual responses, or set up saved answers for the questions that repeat every week and approve those in bulk.
Every mention is scored as positive, neutral or negative and grouped by the topic it relates to, so a spike is not just a number but something you can act on. You can correct a score, and those corrections improve the model on your account.
Yes. Volume and sentiment spikes can notify you by email so the person on duty finds out from an alert rather than from a customer. Thresholds are set per keyword, so a routine busy day does not wake anybody up.
One AI platform for everything social
It works even better with the rest
Marketing on Autopilot
One AI platform to create, launch, and optimize all your ads across every major channel.