As a leading global wealth manager with strong investment banking capabilities, Credit Suisse wanted to reach qualified leads within a specific range – the so-called Ultra-High-Net-Worth Individuals (UHNWI), entrepreneurs and family business owners and their successors.
The native targeting options on Twitter did not allow Credit Suisse to target the right prospects since it only gives the possibility to target a single interest. You can't be sure that someone who follows Ferrari is wealthy; it is much more complicated. For example, a UHNWI follows Bentley, an expensive watch brand, golf, and a wealth management company.
SuperAudience is our solution to reach this specific audience on Twitter. As our enriched database has made endless connections, it can reveal the online behavior and interests of the UNWHIs, which gives us a deeper understanding. Unlike native targeting, SuperAudiences made it possible to target multiple interests on Twitter, resulting in a highly accurate audience.
By targeting the sophisticated target groups, the campaign on Twitter performed better than the benchmark campaign. There was a significant increase in time spent on site, and the bounce rate was improved by 100%. This indicates a significant increase in the quality of the audience reached, resulting in better conversions.
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