Gaming

How Socialdatabase found the hardcore gamers on Twitter and increased the link click rate by 50%.

Key results

8,200+ Engagements

Over 8,200 engagements from the core gamers audience. 

+50% Link Click Rate 

The link click rate was 50% higher than the benchmark.

7x Impact Multiplier 

7 times more impact because of a premium audience consisting of real gamers. 

Challenge

HP wanted to launch its new OMEN gaming PC by reaching the ultimate hardcore gamers. Omnicom Media Group (OMD) partnered with Socialdatabase to create a Twitter campaign targeting gamers to ensure that a hardcore gamer makes every click.

Strategy

The secret behind reaching and engaging gamers is the formula: Data X Content = Impact. Our definition of impact is getting more relevant impressions, engagements and website visitors. We created a Superaudience consisting of hardcore gamers and influencers who are highly active on Twitter and follow each other closely. Combining these relevant audiences with a spectacular video message results in a big impact. OMD created Video Website Cards that showcase the features and advanced design of the OMEN Gaming PC.

Results

The campaign had an engagement of +8,200 with hardcore gamers, and it achieved a link click rate of 50% above the benchmark. In addition, the campaign obtained an impact multiplier of seven, meaning that the campaign budget was spent seven times more effectively than regular targeted ads.

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