Opportunity

AkzoNobel, a global company in paintings and coatings, was launching a Start-up Challenge and needed at least 50 submissions. SOCIALDATABASE surpassed this goal by finding the core target audiences in a worldwide and ultra niche market.

Solution

AkzoNobel reached chemical startups in a tailored Twitter campaign using SOCIALDATABASE Premium Audiences. A deep dive into its enriched database resulted in 21 communities within the chemical industry. Short videos were used to reach the audiences. The clue of this hyper targeted selection is as follows: besides interests and affinity to chemistry, the tailor-made audiences contained startups, founders, investors and other worldwide communities related to chemistry and sustainability.

Result

By means of pinpointing the right custom audiences SOCIALDATABASE delivered a successful campaign: 20,000 engagements, 2,000 newsletter subscriptions and 200 submissions of brilliant and ambitious startups around the globe.