Unlike structured platforms like Meta and LinkedIn, where users define their interests and what they do, X’s broad targeting favors big advertisers.
These advertisers have large budgets to reach vast audiences.SMBs however, do not, and operate with more limited resources, this broad strategy can lead to wasted ad spend and low engagement.
SMBs need a refined approach that prioritizes targeting only the most relevant users.
That is where our Audience-First Strategy comes in. By focusing on a highly specific and active audience, SMBs can achieve higher conversion rates, improved engagement, and better overall ad performance, without needing a massive budget.
Step 1
Core audience
Be as specific as possible. Instead of targeting “30-50-year-old employees,” focus on distinct groups such as IT Business Development.
Step 2
Important KPIs
Prioritize engagement and conversion-driven metrics like time on site, lead generation, and video completion rates.
Step 3
Content, buget & duration
Creatives should align with audience expectations. Allocate budget strategically for a high ROI & run campaign for 30 days.
Learn now to level up your SMB strategy on X.
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