Case: Robeco Asset Management

472% Increase in conversion rate when targeting Business Decision Makers in the financial industry.

Key Results

10K+ Website visitors

More than 10K BDMs visited the website directly from the tweet.

+472% Conversions

The conversion rate increased by 472% compared to previous campaigns.

7x Impact Multiplier

A 7 times better impact score
when comparing the quality of
engagers with previous
campaigns.

Opportunity

Robeco Asset Management wanted to reach BDMs in the financial industry accross 9 countries. The results of the Robeco’s previous campaigns had to be surpassed. SOCIALDATABASE developed hyper-targeted audiences that were reached with messages on Twitter referring to downloading a book on Robeco’s website.

Solution

SOCIALDATABASE has an enriched database of 330+ million Twitter users. Its methodology consists of data-related steps leading to premium audiences. Clear objectives are: less waste, non-spamming, spot-on connections and more impact.

In this case BDM’s within banking, insurances and financial services were selected. The road to the core audience takes 3 steps:

1. Detecting the collective Twitter behavior of BDMs in the financial industry.
2. Building an algorithm to find all other BDMs based on followers, likes and tweets.
3. Selecting only those who are relevant for Robeco

Results

Addressing the hardcore target group immediately paid off. This way of promoting led to more than 10K relevant website visitors in a few weeks only. And still counting. More importantly, the conversion rate for downloading the book increased by 472% compared to previous campaigns. To conclude, more books were downloaded for a significant lower cost per lead.